Project Visuals
Real service imagery used to support trust.
A modern website for a second-generation electrical and HVAC company serving Lexington, Kearney, and Central Nebraska.
FRAE Inc. is a family-owned HVAC and electrical company with a large team, two office locations, and service coverage across Central Nebraska.
Build a website that clearly communicates services, locations, financing, emergency support, trusted brands, and customer-first expertise.
The site needed to feel professional, service-focused, easy to navigate, and built around real customer actions like calling, scheduling, and applying for financing.
The website organizes FRAE’s major service lines into clear paths so homeowners and businesses can quickly find the right solution.
Dedicated service paths for heating, cooling, repair, ongoing maintenance, indoor comfort, and energy support.
Clear electrical service categories for homes, businesses, facilities, networking, and larger technical projects.
Expanded paths for higher-value projects, energy upgrades, backup power, and future-ready electrical systems.
Strong calls-to-action for scheduling, financing applications, emergency requests, and direct customer contact.
FRAE’s website highlights trusted brand relationships including Champion, Daikin, Generac, and other family-of-brand partners while keeping the focus on local service.
The structure supports quote requests, phone calls, financing applications, emergency service, and service discovery without making visitors hunt.
Separate HVAC, electrical, generator, financing, emergency, and company information into cleaner user paths.
Structure service content around what customers need to know before calling, scheduling, or applying for financing.
Use real service imagery, reviews, brand relationships, locations, and local support to strengthen credibility.
Add strong calls-to-action for quotes, emergency service, financing, phone calls, and service exploration.
The completed site gives FRAE a more complete digital presence for customers looking for HVAC, electrical, generator, maintenance, financing, and emergency service support in Central Nebraska.
Synistar builds clean, professional websites for small businesses that need better structure, stronger visuals, and clearer customer action.