FRAE Inc. Website Build
A modern website for a second-generation electrical and HVAC company serving Lexington, Kearney, and Central Nebraska.
A digital experience shaped around the actual business.
A stronger digital home for a trusted local service company. The website organizes HVAC, electrical, generator, financing, emergency, and company information into clear paths for customers.
Designed to feel like FRAE Inc., not like Synistar.
The case study adopts the project palette and lets the client's visual language progressively take over the interface.
Business first.
The layout and customer paths are organized around what this client actually needs people to understand and do.
Brand in context.
The surrounding case study changes with the client palette so screenshots are not trapped inside generic portfolio chrome.
No invented results.
The story stays grounded in the approved project goal, direction, deliverables, and supported outcome.
Challenge. Approach. Outcome.
Every Synistar case study follows the same structure: what the client needed, what Synistar changed, and what the project can responsibly claim today.
Challenge
Build a website that clearly communicates services, locations, financing, emergency support, trusted brands, and customer-first expertise.
Synistar Approach
Organize major service lines, strengthen trust with real service imagery and brand relationships, and add clear paths to quotes, calls, financing, and emergency service.
Outcome
A local service website that feels clearer, stronger, and easier to use.
Details from the build.
Scroll through the actual project media currently stored with this case study.
The project changes the room around it.
This case study is using FRAE Blue as its visual system. The CMS can override background, surfaces, accents, and text per project without changing template code. Synistar remains the frame; the client becomes the atmosphere.
Need a website that feels unmistakably yours?
Synistar builds around the business, the audience, and the brand instead of forcing every project into the same visual template.