OFFICIAL SITE PHOTOGRAPHY
01 / HOMEPAGE / POSITIONING
The first impression
A confident introduction to a Central Nebraska service company, with a direct route to requesting help.
VIEW THIS PAGESYNISTAR WEB PROJECT NO. 014
BUILT FOR THE PEOPLE WHO KEEP THINGS RUNNING
FRAE.INC.
A digital front door for the people who keep Central Nebraska comfortable, powered, and moving.
LEXINGTON, NEKEARNEY, NEEST. 1978
FRAE / CENTRAL NEBRASKAFIELD NOTES — 001
HEATING / COOLING / ELECTRICAL / BEYOND
01 / THE CONTEXT
More than a list of services.
FRAE Inc. is a second-generation, family-owned company with roots dating to 1978. From Lexington and Kearney, it serves Central Nebraska homeowners and businesses across heating, cooling, electrical, generators, and related technical services.
The website brings a wide range of technical capabilities into one clear experience: understand what FRAE does, explore the right service, and request help without losing the human, local feel of the business.
CUSTOM PHPRESPONSIVE UXSERVICE DISCOVERYQUOTE-FIRST
02 / DESIGN & STRUCTURE
Clarity is a feature.
An HVAC repair, an electrical upgrade, and a generator installation are different needs. The experience separates them clearly while keeping the route to speaking with a real team visible throughout.
01Service-first navigation
02A clear request path
03Two physical locations
04Financing and care resources
INFORMATION ARCHITECTUREFRAE / 2026
FRAEINC.THE WEBSITE
SERVICESREQUEST HELPRESOURCES
HVACELECTRICALGENERATORSMAINTENANCE
LOCAL TRUST → SERVICE CLARITY → REAL CONTACT↗
03 / THE LIVE WEBSITE
Designed around real decisions.
Three ways into FRAE's public site. Each card links to the actual published page. First-party imagery is shown unless an original browser screenshot is added to this package.
OFFICIAL SITE PHOTOGRAPHY
OFFICIAL SITE PHOTOGRAPHY
02 / SERVICES / WAYFINDING
Service discovery
Heating and cooling, electrical, generators, networking, and solar/EV services organized for easier exploration.
VIEW THIS PAGE
OFFICIAL SITE PHOTOGRAPHY
03 / REQUEST SERVICE / INTAKE
An easier first step
A guided service-request path collects the project type, property context, and contact details before review.
VIEW THIS PAGEVisual evidence note: the images above are FRAE's published photographs, not fabricated browser screenshots. True captures can be installed using the filenames in the release instructions.
04 / WHAT WENT INTO IT
A service website, thought through.
The implementation favors a focused custom stack and practical customer journeys over complicated page builders and unnecessary dashboards.
Clear service families
HVAC, electrical, generators, data and networking, and solar/EV offerings have dedicated pathways rather than one undifferentiated list.
Guided service requests
The published request flow collects service needs, property context, and contact information, followed by a review step. Submission is not an automatic appointment.
Maintenance and financing
Customers can read about care plans, explore financing through an external provider, and review useful resources before requesting service.
Lean PHP architecture
The project repository contains purpose-built PHP page templates, responsive styling, local assets, and email-form infrastructure; configured security checks support contact and request paths.
05 / WHAT CAN BE VERIFIED
Built to make the next step obvious.
FRAE's public website connects an established local business to clear service categories, two office locations, a structured inquiry experience, maintenance information, and financing resources.
This is a product and experience case study. Verified traffic, lead volume, conversion rates, and financial outcomes were not provided; no numerical impact claims are made.
THE NEXT PROJECT
Make your website work harder.
Custom websites that make a complicated business feel clear.